Now You Can Sell Your Products In the U.S. Mainstream Market, Earn In $$ With No Running & Travel Costs
Why Africans With Export-Ready Products
Need Retail Incubation
The USAFRICA Retail Incubation Program was created as a launchpad for underserved minority businesses; people of African descent identify themselves along ethnic lines such as African American (Black Alone), Caribbean (Black West Indian), Afro-Latino, Multiracial Black, and African Immigrant (sub-Saharan Africans), and vendors in Africa, to launch their export-ready products into the U.S. mainstream retail space.
We accept products in the following categories: Agro-commodities, Value Added (Prepackaged) products, Arts, Crafts & Gift Items, Textiles Apparel, Accessories, Beauty & Cosmetics, and Food & Beverages.
Summary of What You Get
Product compliance Support
Your products will be reviewed for compliance with the U.S. FDA standards in packaging, labeling, nutritional label, etc.
Supply Chain Support
We provide end-to-end logistics support from your location to our warehouse in the United States.
Warehousing and Storage
Products are received in our warehouse and stored free of charge for retailing and for other fulfillment purposes.
Retail & Wholesale Distribution
Your product is checked and made available at the incubation space for retailing/ wholesale purchase in-store and online.
Fulfillment & Customer Service
We also handle all your customer service, mailing, and delivery of products to customers, including other fulfillment.
Product Testing & Placement
Your product is placed in the incubation space with 100k+ weekly foot traffic in Macy's for testing, sampling, and visibility.
Market and Product Analysis
All customer feedback and suggestions, including sales, are shared with you every month.
Product Launch to Mainstream
Our dedicated team will continue to pitch your products to wholesale and white-label buyers.
The Problem We Are Solving
Many great products derive their resources and raw materials from Africa. However, this has yet to translate into proper visibility and recognition for products made in Africa, which are majorly constrained to the local African stores and mom-and-pop stores. Only a few products made by Africans are available in major retail outlets due to limited knowledge and the inability to meet the relevant standards and compliance requirements.
Get your product listed for sale in premium retail outlets now
Get paid in dollars selling your own products, with zero investment in retail space and without leaving your home country now!
What our customers are saying:
The missing link to getting our products to market......
I am so excited to have witnessed this end-to-end supply chain solution launch, which has finally delivered the missing link to getting African products to the mainstream retail space. The solution to African products has indeed come through.
ESTHER MSHELIA // Vendor and Founder, WADHI
This is too good to be true...
Getting our products to the biggest retail mall in New Jersey is too good to be true and a breakthrough. When I got to Abuja and told the Chamber, they found it difficult to believe. Now the Chamber sells varieties of consumer packaged goods for its women vendors.
VICTORIA (Viki) AKAI // Vendor and Director General, ACCI Abuja-Nigeria
Bonus: You Also Get Free Enrollment Into The US-Africa Supplier Diversity Program
The US-Africa Supplier Diversity Program is a proprietary End to End (E2E) integrated supply chain and distribution solution that helps bridge the supply chain gaps with needed and high-demand resources to New York City buyers at a premium, lower price while also helping diversify the procurement supply chain.
Program Overview
The program helps standardizes African raw materials and Consumer packaged goods through the incubation platform and, when certified as ready, are then imported into the U.S. for direct distribution and supply to retail and wholesale buyers.
- 1The goal is to make African products competitive in the U.S. market in compliance, quality, packaging, labeling, amongst others.The incubation will showcase products to educate, market, promote, sell, and collect reviews and feedback.
- 2The incubation will conduct technical and customer reviews and then provide monthly reports to vendors on performance and compliance.
GBENGA OMOTAYO // Retail Pilot
In his quest to find a lasting solution to the low visibility of African products in the mainstream U.S. retail market, Gbenga has dedicated over ten years of his professional journey to solving this problem. He founded the USAfrica Trade and Business Network and, through this non-profit organization, oversees various projects and programs, including the USAfrica Business Expo, Retail Incubation Program, Source in Africa Marketplace, Export and Prosper Program, and the Import and Prosper Program, all aimed at preparing African products for the U.S. market, connecting U.S. Buyers and distributors with African producers, and getting those products to mainstream retail outlets.
Gbenga Omotayo
Join Other Happy Customers & Vendors
This company is doing a fantastic job...
I cannot contain my Joy about having our products sold at the Westfield Garden state plaza. It is also rewarding, earning returns in dollars and competing alongside other major brands. I am grateful to this team for doing all the work for us.
MRS. CHINWE EZENWA // Vendor and Owner Lelook Bags
I am one of the top sellers...
May God bless you, Mr. Gbenga, and your team. I cannot contain my joy in the commitment to helping get our products to the mainstream retail mall. As one of the first cohorts, I am grateful for trusting the process.
CHI-CHI OFFOR EZENWOKIKE // Vendor and CEO, Devine Gold Store
Now Is The Best Time To Start Selling Your Export - Ready African Products in the U.S., Don't Hesitate; Get Started Today!
You, Too Can Start Selling Your Export - Ready African Products in the U.S., Don't Hesitate; Get Started Today!
100% Satisfaction Guarantee
You are fully protected by our 100% Satisfaction-Guarantee. I am so confident about this program that we provide a 100% guarantee that you will not only sell but also make profit. If you don’t make back the money you invest in this program and other logistics, I’ll personally refund the difference. * Participation conditions apply
Gbenga Omotayo
Frequently Asked Questions
If you are accepted into the program, there is a two model with which you can choose from.
1 - There is a $700 quarterly lease and 15% on every unit sold. or
2 - You pay zero upfront fees and offer 50% revenue sharing on each item sold.
TThe program runs on a 3-month cycle, and the goal is for our cohorts to graduate and be self-sufficient. If you qualify and are accepted, you can always renew your plan if necessary.
We guarantee that every accepted cohort will not just make a sale; they will break even and profit. Guarantee!
Please click on the link to apply; we will take a few details, invite you to a video call and see if there is a good fit. If you do not qualify, we will advise you on how to prepare for the international market.
© 2024, USAfrica Trade and Business Network